Founder

Edward Coutts Davidson

Edward Coutts Davidson is the founder of Tree Wilding, a new luxury gifting company created for the moments that shape a life: births, weddings, memorials and the milestones in between.

His career has moved between fine art, antiques, design, luxury hospitality and international e-commerce. Edward began at Christie’s, where he worked as a cataloguer in Modern British Paintings and also worked on classic car auctions. That grounding in provenance, objects and the stories people attach to them remains central to his approach.

“The most lasting gifts are not simply things. They become part of a family story.”

With Tree Wilding, Edward Coutts Davidson brings a collector’s eye and a lifelong respect for objects, places and memory to a simpler proposition: a living gift that can be meaningful now and still matter to the next generation.

Tree Wilding is founded by Edward Coutts Davidson and is being developed as a premium, considered alternative to conventional gifting — one rooted in beauty, responsibility and the enduring symbolism of trees.